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History

Cheez-its

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  1. (1921) The Green & Green Company brings Cheez-It into the world, measuring approximately 1” x 1” in size. Exact birth time not recorded
  2. (1929) Stock Market Crash induces widespread panic. People rush to local stores to stock up on Cheez-It.
  3. (1932) Sunshine Foods acquires the Green & Green Company, and with it comes Cheez-It. Babe Ruth hits a weird amount of homeruns.
  4. (1986) Cheez-It reveals to the world their secret of how they’ve been making their crackers so delicious: It’s all in the 100% real cheese
  5. (1996) Keebler acquires Sunshine Foods. Frosted tips take the world by storm.
  6. (2000)The world celebrates a new millennium. Cheez-It parties like it’s 1999.
  7. (2001) Kellogg acquires Keebler, and Cheez-It comes along for the ride.
  8. (2002)Cheez-It works up the courage and tells everyone to "Get Your Own Box."
  9. (2007)The Cheez-It Institute releases studies on cheese maturity, determining which flavors of Cheez-It are "Ready or Not